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TOMMY BAHAMA

On Season 2 of AMC’s reality series The Pitch, Neuron Syndicate was honored to be chosen to compete to win an opportunity to work with fashion brand Tommy Bahama. We were asked to come up with a advertising and marketing campaign promoting their women’s apparel line.

Working on a deadline we are used to, pitching to a new client we are used to… but doing so with camera’s following us around all day, every day until pitch day, well that was a bit different.

Neuron’s team shined as always. We created and rendered our print campaign as well as social media strategy and radio and television spots. We hit our deadline, and had come up with romantic and tranquil visuals that convinced the executives at Tommy Bahama to choose Neuron as the winner!

There were a few bumps in the road, and yeah there was some liberties taken in editing our process, but you get the idea of the Neuron way.

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To the Right is what we proposed to be the social media on-line campaign.

Below is a sample of the outdoor campaign proposed.

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SELECT post_id, meta_key, meta_value 
FROM wp_trfjh19zpf_postmeta 
WHERE post_id IN (3473) 
ORDER BY meta_id ASC
0.6359 
SELECT post_status, COUNT( * ) AS num_posts 
FROM wp_trfjh19zpf_posts 
WHERE post_type = 'portfolio' 
GROUP BY post_status
0.4230 
SELECT p.ID 
FROM wp_trfjh19zpf_posts AS p 
WHERE p.post_date > '2014-01-03 10:19:01' 
AND p.post_type = 'portfolio' 
AND p.post_status = 'publish' 
ORDER BY p.post_date ASC 
LIMIT 1
0.4621 
SELECT * 
FROM wp_trfjh19zpf_posts 
WHERE ID = 4245 
LIMIT 1
0.5240 
SELECT p.ID 
FROM wp_trfjh19zpf_posts AS p 
WHERE p.post_date < '2014-01-03 10:19:01' 
AND p.post_type = 'portfolio' 
AND p.post_status = 'publish' 
ORDER BY p.post_date DESC 
LIMIT 1
0.4361 
SELECT * 
FROM wp_trfjh19zpf_posts 
WHERE ID = 4262 
LIMIT 1
0.4518 
SELECT p.ID 
FROM wp_trfjh19zpf_posts AS p 
WHERE p.post_date < '2014-01-03 10:19:01' 
AND p.post_type = 'portfolio' 
AND p.post_excerpt NOT like 'excludePost' 
AND p.post_status = 'publish' 
ORDER BY p.post_date DESC 
LIMIT 1
0.4761 
SELECT p.ID 
FROM wp_trfjh19zpf_posts AS p 
WHERE p.post_date > '2014-01-03 10:19:01' 
AND p.post_type = 'portfolio' 
AND p.post_excerpt NOT like 'excludePost' 
AND p.post_status = 'publish' 
ORDER BY p.post_date ASC 
LIMIT 1
0.4730 
SELECT wp_trfjh19zpf_posts.ID 
FROM wp_trfjh19zpf_posts 
WHERE 1=1 
AND wp_trfjh19zpf_posts.post_type = 'post' 
AND ((wp_trfjh19zpf_posts.post_status = 'publish')) 
ORDER BY wp_trfjh19zpf_posts.post_date DESC 
LIMIT 0, 5
0.8531 
SELECT wp_trfjh19zpf_comments.comment_ID 
FROM wp_trfjh19zpf_comments JOIN wp_trfjh19zpf_posts ON wp_trfjh19zpf_posts.ID = wp_trfjh19zpf_comments.comment_post_ID 
WHERE ( comment_approved = '1' ) 
AND wp_trfjh19zpf_posts.post_status IN ('publish') 
ORDER BY wp_trfjh19zpf_comments.comment_date_gmt DESC 
LIMIT 0,5
1.1461 
SELECT YEAR(post_date) AS `year`, MONTH(post_date) AS `month`, count(ID) as posts 
FROM wp_trfjh19zpf_posts 
WHERE post_type = 'post' 
AND post_status = 'publish' 
GROUP BY YEAR(post_date), MONTH(post_date) 
ORDER BY post_date DESC
Templates 
[0] => themes/az_alice/framework/redux/loader.php
[1] => themes/az_alice/framework/redux/meta-config.php
[2] => themes/az_alice/framework/redux/redux-core/az_framework/config.php
[3] => themes/az_alice/framework/redux/extensions/metaboxes/extension_metaboxes.php
[4] => themes/az_alice/framework/redux/extensions/ad_remove/extension_ad_remove.php
[5] => themes/az_alice/framework/redux/custom-functions-meta.php
[6] => themes/az_alice/framework/redux/aq_resizer.php
[7] => themes/az_alice/vc_extend/extend-vc.php
[8] => themes/az_alice/framework/plugins-activation/init.php
[9] => themes/az_alice/framework/plugins-activation/class-tgm-plugin-activation.php
[10] => themes/az_alice/framework/redux/Mobile_Detect.php
[11] => themes/az_alice/_include/custom-styles.php
[12] => themes/az_alice/vc_extend/dependencies.php
[13] => themes/az_alice/vc_extend/map.php
[14] => themes/az_alice/single-portfolio.php
[15] => themes/az_alice/header.php
[16] => themes/az_alice/framework/core/header/az-header-menu.php
[17] => themes/az_alice/framework/core/header/az-header-optional-menu.php
[18] => themes/az_alice/framework/core/header/az-header-creative.php
[19] => themes/az_alice/framework/core/header/az-header-classic-menu.php
[20] => themes/az_alice/vc_extend/vc_templates/vc_row.php
[21] => themes/az_alice/vc_extend/vc_templates/vc_column.php
[22] => themes/az_alice/vc_extend/vc_templates/az_column_text.php
[23] => themes/az_alice/vc_extend/vc_templates/az_single_image.php
[24] => themes/az_alice/vc_extend/vc_templates/az_video_player.php
[25] => themes/az_alice/footer.php
[26] => themes/az_alice/searchform.php
[27] => themes/az_alice/framework/core/header/az-socialize-links.php
Globals 
$_GET = array (
);

$_POST = array (
);

$_COOKIE = array (
);

$_SESSION = array (
);

$_SERVER = array (
  'SERVER_SOFTWARE' => 'Apache',
  'REQUEST_URI' => '/portfolio/tommybahama/',
  'WPAAS_WP_VERSION' => '6.1.1_4.68.1',
  'WPAAS_POD' => 'A2NLWPPOD07',
  'WPAAS_PHP_VERSION' => '7.4',
  'WPAAS_SITE_CPU_SHARES' => '1024',
  'WPAAS_SITE_CHILD_CPU_SHARES' => '1024',
  'WPAAS_COMPAT_STORAGE_NAME' => 'a2cephmah002pod07_data16',
  'WPAAS_SITE_CPU_CFS_PERIOD' => '100000',
  'WPAAS_SITE_CHILD_CPU_CFS_PERIOD' => '100000',
  'WPAAS_SITE_CHILD_CPU_CFS_QUOTA' => '-1',
  'WPAAS_SITE_CHILD_MEMORY_LIMIT' => '9223372036854771712',
  'WPAAS_STORAGE' => 'a2cephmah002pod07_data16',
  'WPAAS_SITE_CPU_CFS_QUOTA' => '400000',
  'WPAAS_SITE_MEMORY_LIMIT' => '9223372036854771712',
  'WPAAS_SITE_SWAP_MEMORY_LIMIT' => '9223372036854771712',
  'WPAAS_SITE_CHILD_SWAP_MEMORY_LIMIT' => '9223372036854771712',
  'OBJECTCACHE_CONFIG' => '{\\"host\\":\\"/wpaas/sock/redis.sock\\",\\"token\\":\\"bf2ad6a2345b879739ae2b450dffcca0e22d1865cabad44e63d7c53ba06b\\",\\"maxttl\\":86400,\\"timeout\\":0.5,\\"read_timeout\\":0.5,\\"split_alloptions\\":false,\\"async_flush\\":true,\\"retries\\":3,\\"debug\\":false,\\"shared\\":true,\\"serializer\\":\\"igbinary\\",\\"compression\\":\\"none\\",\\"prefetch\\":false,\\"updates\\":false,\\"database\\":591,\\"prefix\\":\\"uscdsgkiwu:\\",\\"username\\":\\"42861242\\",\\"password\\":\\"ZnWLsMhsSG78sE0\\",\\"analytics\\":{\\"enabled\\":true,\\"persist\\":false,\\"retention\\":0,\\"footnote\\":false}}',
  'HOME' => '/var/www',
  'REQUEST_ID' => '22799ff1b92ecb1c13403c6b71f07ec4',
  'WPAAS_SITE_ID' => '42861242',
  'SCRIPT_NAME' => '/index.php',
  'QUERY_STRING' => '',
  'REQUEST_METHOD' => 'GET',
  'SERVER_PROTOCOL' => 'HTTP/1.1',
  'GATEWAY_INTERFACE' => 'CGI/1.1',
  'REDIRECT_URL' => '/portfolio/tommybahama/',
  'REMOTE_PORT' => '50056',
  'SCRIPT_FILENAME' => '/var/www/index.php',
  'SERVER_ADMIN' => 'support@secureserver.net',
  'CONTEXT_DOCUMENT_ROOT' => '/var/www',
  'CONTEXT_PREFIX' => '',
  'REQUEST_SCHEME' => 'https',
  'DOCUMENT_ROOT' => '/var/www',
  'REMOTE_ADDR' => '52.167.144.82',
  'SERVER_PORT' => '443',
  'SERVER_ADDR' => '172.17.0.6',
  'SERVER_NAME' => 'neuron.la',
  'SERVER_SIGNATURE' => '',
  'PATH' => '/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin',
  'HTTP_X_VARNISH' => '164855112',
  'HTTP_X_UA_DEVICE' => 'bot',
  'HTTP_X_SUCURI_COUNTRY' => 'US',
  'HTTP_X_SUCURI_CLIENTIP' => '52.167.144.82',
  'HTTP_X_REQUEST_ID' => '22799ff1b92ecb1c13403c6b71f07ec4',
  'HTTP_X_REAL_IP' => '185.93.229.14',
  'HTTP_X_MWP_WP_VERSION' => '6.1.1_4.68.1',
  'HTTP_X_MWP_SITEID' => '42861242',
  'HTTP_X_MWP_SITE_SWAP_MEMORY_LIMIT' => '9223372036854771712',
  'HTTP_X_MWP_SITE_MEMORY_LIMIT' => '9223372036854771712',
  'HTTP_X_MWP_SITE_CPU_SHARES' => '1024',
  'HTTP_X_MWP_SITE_CPU_CFS_QUOTA' => '400000',
  'HTTP_X_MWP_SITE_CPU_CFS_PERIOD' => '100000',
  'HTTP_X_MWP_SITE_CHILD_SWAP_MEMORY_LIMIT' => '9223372036854771712',
  'HTTP_X_MWP_SITE_CHILD_MEMORY_LIMIT' => '9223372036854771712',
  'HTTP_X_MWP_SITE_CHILD_CPU_SHARES' => '1024',
  'HTTP_X_MWP_SITE_CHILD_CPU_CFS_QUOTA' => '-1',
  'HTTP_X_MWP_SITE_CHILD_CPU_CFS_PERIOD' => '100000',
  'HTTP_X_MWP_POD' => 'a2cephmah002pod07_data16',
  'HTTP_X_MWP_PHP_VERSION' => '7.4',
  'HTTP_X_FORWARDED_PROTO' => 'https',
  'HTTP_X_FORWARDED_FOR' => '52.167.144.82, 185.93.229.14, 198.71.237.38, 0.0.0.0, 52.167.144.82',
  'HTTP_X_FORCED' => '1',
  'HTTP_X_EPOCH_TIME' => '1679783065',
  'HTTP_X_CLIENT_IP' => '52.167.144.82',
  'HTTP_VIA' => 'HTTPS/1.1 a2nlwpproxy017.prod.iad2.secureserver.net, 1.1 a2nlwpwc022.prod.iad2.secureserver.net (Varnish/7.2)',
  'HTTP_PRAGMA' => 'no-cache',
  'HTTP_FROM' => 'bingbot(at)microsoft.com',
  'HTTP_CACHE_CONTROL' => 'no-cache',
  'HTTP_ACCEPT_ENCODING' => 'gzip',
  'HTTP_ACCEPT' => '*/*',
  'HTTP_USER_AGENT' => 'Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) Chrome/103.0.5060.134 Safari/537.36',
  'HTTP_HOST' => 'neuron.la',
  'HOSTNAME' => '0678bbdf-0df2-510c-c190-7f5001d96a61',
  'HTTPS' => 'on',
  'HTTP_AUTHORIZATION' => '',
  'XID' => '42861242',
  'UNIQUE_ID' => 'ZB90mcAQwh-AQ3S57aEmIwAAAUw',
  'PhpVer' => '7.4',
  'REDIRECT_STATUS' => '200',
  'REDIRECT_HOSTNAME' => '0678bbdf-0df2-510c-c190-7f5001d96a61',
  'REDIRECT_HTTPS' => 'on',
  'REDIRECT_HTTP_AUTHORIZATION' => '',
  'REDIRECT_XID' => '42861242',
  'REDIRECT_UNIQUE_ID' => 'ZB90mcAQwh-AQ3S57aEmIwAAAUw',
  'REDIRECT_PhpVer' => '7.4',
  'FCGI_ROLE' => 'RESPONDER',
  'PHP_SELF' => '/index.php',
  'REQUEST_TIME_FLOAT' => 1679783065.4986770153045654296875,
  'REQUEST_TIME' => 1679783065,
);

Close