On Season 2 of AMC’s reality series The Pitch, Neuron Syndicate was honored to be chosen to compete to win an opportunity to work with fashion brand Tommy Bahama. We were asked to come up with a advertising and marketing campaign promoting their women’s apparel line.
Working on a deadline we are used to, pitching to a new client we are used to… but doing so with camera’s following us around all day, every day until pitch day, well that was a bit different.
Neuron’s team shined as always. We created and rendered our print campaign as well as social media strategy and radio and television spots. We hit our deadline, and had come up with romantic and tranquil visuals that convinced the executives at Tommy Bahama to choose Neuron as the winner!
There were a few bumps in the road, and yeah there was some liberties taken in editing our process, but you get the idea of the Neuron way.
To the Right is what we proposed to be the social media on-line campaign.
Below is a sample of the outdoor campaign proposed.